ARTISSIMA DESIGN 2010
VISUALISING TRANSFORMATION curated by Barbara Brondi and Marco Rainò
In 2010, a new thematic section titled Artissima Design was launched.
It presented a special in-depth analysis of the IN Residence project,
the annual workshop promoting interaction between well-established designers
and a selection of students.
The workshop focused on identifying, analysing and deciphering attitudes,
and adopted an experimental approach informed by contemporary design thought.
The only event to take place outside the fair premises, was Visualising Transformation,
produced in collaboration with the Chamber of Commerce of Turin.
It included a workshop, a series of debates and a group exhibition
in the prestigious halls of Palazzo Birago in Turin.
The exhibition presented to the general public a set of original works
by some of the most highly regarded figures in the international arena of design research,
Tomás Alonso, Julien Carretero, Lanzavecchia+Wai, Minale-Maeda and Mischer Traxler,
as well as environmental installations designed and made especially for the occasion by MARC,
Studio Nucleo and UdA.
Visualising Transformation explored new discourses
around the various disciplines involved in design,
with the aim of imagining the results of the creative process behind it.
These results were, indeed, decisive for asserting one fundamental necessity
of the contemporary: that of ceaseless experimentation.
Studio Nucleo, for Visualising Transformation designs the installation
CHI È L’OPERA? compared with Tomás Alonso and Minale-Maeda works.
The perception of an art or design object depends on the context in which it is inserted.
The exhibition is a neutral background?
Is the artwork beautiful or is the setting builder skillful?
Beautiful is the exhibition, beautiful is the artwork. Bad is the exhibition, bad is the artwork.
Who is the artwork?
Contemporary minimal objects, and artificial lights.
Inside a baroque room, polite, elegant, finely illuminated.
The exhibition is the protagonist as the object exhibited, in synthesis and contrast to the work.
The baroque room implodes.
The deconstruction of the usual becomes a prismatic primitive aggregate.
The exhibition as a deconstruction of the display, the exhibition as an artwork in itself.
Palazzo Birago, Via Carlo Alberto, 16, Turin, Italy
November 7th – 14th | 3-7 pm
© 2022 Studio Nucleo