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MILA SCHÖN M AS MILA EXHIBITION
#artdirection  #exhibition  #milaschon  #studionucleo  

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Primitive wears Mila Schön
Teme :: Self production, unique piece
Date produced :: June 2009
Description :: bookcases, different dimensions
Suggestion :: essentiality _ sequence _ destructuring
Material/technology :: cardboard honeycomb structure covered with fibreglass, epoxy resin finish, in various colours
Design :: Nucleo _ Piergiorgio Robino + Daniele Ragazzo

From 16th to 19th June, during the presentation of “M as Mila” monograph, Nucleo furnishes the “Sala Viaggiatori” in the Palazzina Presidenziale at Santa Maria Novella, Florence main train station, with the new bookcases designed for the fortunate Primitive collection.
“M as Mila” is the book published by Electa Mondadori that, 50 years after the birth of the brand, traces in the words and drawings of Mrs. Schön, the growth of a timeless style and its evolution, by placing it in its historical context.
Primitive
objects will create the suggestive scenery where Mila Schön will launch its Menswear collection during Pitti Immagine Uomo.
After the great success at the Fondazione Sandretto Re Rebaudengo exhibition, the date is in Florence, another opportunity to see Primitive objects, unique pieces available directly from Nucleo.
Divans, bookcases, armchairs, tables and lamps (design :: Nucleo _ P. Robino + S. Fersini + A. C. Occleppo + D. Ragazzo) are made entirely by hand without the use of presswork and finished with non-toxic resins that reveal signs and imperfections.

© 2013 Studio Nucleo

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